Flory Wilson

B Lab

Flory Wilson brings nearly 20 years of experience in private-sector led investing, social entrepreneurship and impact measurement to her role as Director of B Lab’s Measure What Matters initiative. Measure What Matters is a program designed to engage all businesses to measure their impact with the same rigor as financial performance by leveraging B Lab's impact management tools with a range of partners including investors, governments, and corporations. These tools are also used to certify B Corporations and provide GIIRS impact ratings. Flory joined B Lab in April 2010; prior to running B Lab's Measure What Matters program, she led B Lab's capital markets work in launching GIIRS and B Analytics.


Flory’s passion is working with investors who have ESG and positive impact requirements for their private equity portfolios. From 2005 to 2010, Flory was a Senior International Economist in the Office of Investment Policy at the Overseas Private Investment Corporation (OPIC) in Washington, D.C.  She holds a M.A. in international relations from Johns Hopkins Nitze School for Advanced International Standards (SAIS) and graduated cum laude from Colgate University.